We support the Pink Ribbon
We at Abecita has decided to support the Pink Ribbon campaign held by the Swedish Cancer Society (Cancerfonden). In Swedish the campaign is called Rosa Bandet.
The purpose of the Pink Ribbon campaign is to raise awareness about breast cancer and to raise money for continued research. It is the seventh consecutive year that the campaign is carried out. Every year, 7 000 women are diagnosed with breast cancer in Sweden. That means that one of nine women are affected at some point in their lives. But even if the number of diagnoses is increasing, there are more women who survive breast cancer today. All this thanks to the success of intense research. This is what we at Abecita want to support. During October 2009, the whole of Sweden will be coloured pink, by businesses, organizations, merchants and private individuals who want to engage in the fight against breast cancer – Abecita is a given participant in this campaign.
You can also support the Pink Ribbon
We believe that you also should support the Pink Ribbon campaign! Visit www.rosabandet.se for more information in Swedish or www.pinkribbon.com for information in English.
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