The abecita story
Once upon a time it was a Corset factory in Borås that specialized in woman’s lingerie.
The factory was named a-b-c from the size run of the cups that started early 50’s. From
that name a-b-c, - the brand name abecita was founded.
We have, ever since that time, taken a great pride in our knowledge and respect for
tradition and fashion, of how to make the perfect fit of ladies bra. Please look in your
local retailer to see the new collection and get expertise help to find your exact size.
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