The abecita story

Once upon a time it was a Corset factory in Borås that specialized in woman’s lingerie. The factory was named a-b-c from the size run of the cups that started early 50’s. From that name a-b-c, - the brand name abecita was founded.

We have, ever since that time, taken a great pride in our knowledge and respect for tradition and fashion, of how to make the perfect fit of ladies bra. Please look in your local retailer to see the new collection and get expertise help to find your exact size.

Find your store

Choose a location

My wishlist

Your wish list is empty.

Fill your wish list with your favorites of underwear and swimwear from us at Abecita. Send the wish list to a friend or why not to yourself as your own shopping list.