About us

1932 Joel Åkerlund started AB Corsettindustry. The company manufactured, among other things, garters, corsets, and bustiers. The brand Cid was used, which then turned into Abc Corsette and later on to become abecita in 1954. The little wonder was first sewn by two socks in crepenylon by designer Nina Wahlgren. The little wonder bra was a great success for the company. In 1981 Abecita was purchased by Swegmarks. They were very profitable and had a large share of volume customers selling at a good prices. Abecita had 700 retailers and was a more exclusive alternative to Swegmark.

Here at abecita, it's obvious to let women's different needs control our product line.

How we do it
Making underwear is a solid and unique craft, we do not compromise when it comes to function and quality. The long tradition and experience has given Abecita its expert knowledge, which we then combine with innovative Scandinavian design. Abecita's vision is to be the leading supplier of swimwear and underwear.

With beautiful fit and function, Abecita helps women to become more beautiful than ever


For Abecita sustainability is of great importance throughout the process, it begins in our design. By making conscious choices already in the design process we can ensure sustainability. We are oeko-tex certified. This means that most of our product line is free of chemicals.

Who are we

We work according to the basic principle that everyone is respected, it helps to create an open and down-to-earth corporate culture. When it comes to our products, we work towards our keywords that are, Function, Comfortable and Feminine.

Abecita is the leading Scandinavian expert for feminine swimwear and underwear with a sustainable perspective.”

Our Journey in style